And Life would pay no more,
However I begged at evening
When I counted my scanty store;
For Life is a just employer,
He gives you what you ask,
But once you have set the wages,
Why, you must bear the task.
I worked for a menial’s hire,
Only to learn, dismayed,
That any wage I had asked of Life,
Life would have paid.
- Jessie Belle Rittenhouse (1869–1948)
Since I am always blamed for under-selling my services, I was mulling over the essence of this poem.Just then a friend, who was my colleague in an earlier company, called. He used to be Head - Global Business Development for our company's flagship software product. He set up the entire online marketing mechanism in place. It took him an year. He learnt the nitty-gritty of online marketing from scratch and set-up a team of different profiles. I knew he was on a good wicket and acquiring an experience which employers will find of great value.
Everybody knows a round plug goes into a round hole.
But decide what sort of plug you are - round or square.
I was once talking to a famous Tamil movie Director, who also used to act as hero. During the conversation, I found him to be a mediocre guy creatively. I thought to myself ,many of the Art Directors and copy writers in advertising agencies will be far ahead of him in their creative bandwidth and more sophisticated in presenting their ideas.
1 - Identifying where we are naturally strong and becoming a marketable expert in that.
2 - Identifying the arena where we exhibit our expertise


